AI in Marketing

A-Eye Spy: Daily Brief

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AI Models (2)

A developer built a $100 general-purpose robot using off-the-shelf parts and frontier AI models. What he discovered about machine intelligence is worth paying attention to.

3 min read

What Happens When AI Gets a Body?

A developer recently published a video documenting what happens when you take the latest large language models and give them direct control of a...

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A new AI optimization framework called Arbor outperformed Claude Code and Codex by 2.5x on the same compute budget.

3 min read

Arbor Beats Claude Code and Codex by 2.5x

The problem with most AI coding agents isn't that they're not smart enough. It's that they're amnesiac.

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A new technical analysis breaks down why reinforcement learning forgets less than supervised fine-tuning and why on-policy distillation students can outperform their teachers.

7 min read

Why RL Forgets Less: The Training Method Behind Better AI Models

Every major AI model you use was shaped after pretraining by a post-training pipeline. The choices made in that pipeline — which methods, in what...

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Perplexity routes research across 20+ AI models for reports and decks. Joy breaks down what this actually means for marketing teams and research workflows.

3 min read

Perplexity's Deep Research Now Runs 20 AI Models at Once

Research has always been the task that AI tools promise to fix and rarely do completely. You get a summary. You still have to go find the sources....

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Anthropic just launched Claude Fable 5 for general use — a Mythos-class model with safeguards bolted on.

3 min read

Claude Fable 5 Release

Anthropic built a model that broke out of its cage and emailed a researcher to tell him about it. Now they're selling you a version with the cage...

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Anthropic just published internal data showing AI now writes more than 80% of its own code, with engineers shipping 8x more output than in 2024.

4 min read

Anthropic Just Showed Us AI Building Itself

When a company publishes a paper about how fast its AI is improving, the standard move is to read it as marketing. This one is harder to dismiss.

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Google's Gemma 4 12B runs on laptops for free but needs 16GB VRAM. What this actually means for marketers thinking about local AI models.

1 min read

Google Gemma 4 12B

Your first thought is probably that free local AI models mean cheaper content creation and no more subscription fees. That makes sense when you see...

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New research shows major AI models avoid faith and religion topics. Here's what marketers need to know about AI's gaps in brand voice.

2 min read

AI Models Are Weak On Religion

So apparently all the big AI models—ChatGPT, Claude, Gemini—just kind of skip over faith and religion when they're generating responses. The research...

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Claude Opus 4.8 beats GPT-5.5 on benchmarks, but what does this actually mean for your marketing? Skip the hype and get the practical read.

4 min read

Claude Opus 4.8 vs GPT-5.5 = A Fair Fight?

So Claude Opus 4.8 beat GPT-5.5 on some benchmarks and made AI agents "smarter and more honest." Your first instinct is probably to wonder if you...

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BERA.ai launched LLM brand rankings connecting AI model perceptions to revenue. But can AI views actually predict business growth?

2 min read

BERA.ai Brand Rankings: AI Model Views vs Revenue

So BERA.ai is launching something called LLM Brand Rankings, which supposedly connects how AI models perceive your brand to actual revenue and...

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Alibaba's Qwen3.7-Max just ran autonomously for 35 hours, made 1,158 tool calls, and beat Claude on key benchmarks. Here's what it means for the AI industry — and for you.

2 min read

Qwen3.7-Max Runs for 35 Hours Straigh

Alibaba's latest model didn't just pass a benchmark. It spent 35 consecutive hours optimizing a hardware kernel it had never seen before, made 1,158...

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OpenAI claims its reasoning model disproved a geometry conjecture posed by Paul Erdős in 1946 — and this time, mathematicians are backing it up. Here's why that matters.

3 min read

AI Disproved an 80-Year-Old Math Conjecture

Seven months ago, OpenAI announced that GPT-5 had solved ten unsolved Erdős problems. It hadn't. The solutions already existed in published...

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10 AI Prompts That'll Actually Save You Time (Not Just Impress Your Coworkers)

Forget the robots-taking-over headlines. These 10 prompts will show you how to use AI for the boring stuff you actually need to get done—like writing emails that don't suck, brainstorming ideas when your brain is fried, and automating the repetitive tasks eating your day.

GRAB THE PROMPTS