AI in Marketing

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AI (3)

Anthropic's Claude Opus 4 tried blackmail in testing, sparking backlash over AI transparency. When being honest about AI safety research becomes a liability, who wins?

4 min read

AI Just Tried to Blackmail Its Creators—And That's the LEAST Scary Part

Picture of Writing Team Writing Team: May 27, 2025 3:14:45 PM

Can you imagine? You're an AI researcher working late, testing your company's latest model, when it discovers it's about to be shut down. So it digs...

AI Ethics Ethics and AI
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SEC fined companies $400,000 for AI washing—false AI marketing claims. Learn why calling basic software

4 min read

AI Washing, AKA, Stop Calling Your Chatbot AI

Picture of Writing Team Writing Team: May 27, 2025 3:05:03 PM

Every earnings call sounds like a Silicon Valley fever dream. "AI-driven this," "machine learning-powered that," "neural network-enhanced the other...

AI Ethics Ethics and AI Chatbot
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Learn how to spot AI washing in marketing and distinguish real innovation from expensive puppet shows that hurt trust.

3 min read

The Emperor's New AI: How to Spot Marketing's Latest Magic Trick

Picture of Writing Team Writing Team: May 27, 2025 2:59:02 PM

Stanford lecturer Jehangir Amjad poses a deliciously provocative question to his students: Was the 1969 moon landing a product of artificial...

AI Ethics AI Washing Ethics and AI
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AI marketing that actually works: How Unilever's digital twins cut costs 50% and double engagement rates. A rare case study in practical AI implementation.

3 min read

The Rare AI Win: Unilever's Digital Twins Actually Make Sense

Picture of Writing Team Writing Team: May 27, 2025 2:51:54 PM

We've seen enough AI marketing snake oil to fill a football stadium. Remember when everyone was convinced chatbots would replace human creativity and...

AI News Technology
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Google Jigsaw's civic AI tools like Sensemaker are creating genuine democratic engagement, but questions remain about tech solutions to social problems.

5 min read

Google Jigsaw's Civic AI Shows Both Promise and Pitfalls

Picture of Writing Team Writing Team: May 27, 2025 2:43:56 PM

While the tech world obsesses over AI chatbots and premium subscriptions, Google's Jigsaw division is quietly conducting one of the most interesting...

AI News Technology Google
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Mistral AI's €1 billion success story signals bright prospects for AI acquisitions despite market volatility.

4 min read

The Mistral Moment: Why European AI Offers Hope in a Volatile Market

Picture of Writing Team Writing Team: May 27, 2025 2:32:54 PM

While tech headlines obsess over AI's existential risks and pricing problems, a quieter revolution is unfolding in the acquisition and investment...

AI News Geotargeting
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Salesforce's $8 billion Informatica acquisition isn't innovation—it's expensive admission that their AI platform lacks basic data infrastructure.

3 min read

Salesforce's $8 Billion Band-Aid: The Informatica Deal

Picture of Writing Team Writing Team: May 27, 2025 1:29:34 PM

Salesforce's $8 billion acquisition of Informatica isn't a strategic triumph—it's the most expensive admission of failure in enterprise software...

AI News Technology
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From Studio Ghibli to Sarah Andersen, AI companies are stealing artists' work to train models without permission. Here's how tech giants turned creative theft into billion-dollar business models while artists fight back in court.

6 min read

The Great Art Heist: How AI Companies Built Empires on Creative Theft

Picture of Writing Team Writing Team: May 27, 2025 11:04:04 AM

Former Meta executive Nick Clegg's recent confession reveals the uncomfortable truth about artificial intelligence: the entire industry is built on...

Art AI Perspective
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Like the Industrial Revolution, AI is creating winners and losers

5 min read

AI's Premium Pricing = Tech's Broken Promises

Picture of Writing Team Writing Team: May 27, 2025 10:59:20 AM

History doesn't repeat, but it rhymes. Google's $250/month AI Ultra subscription isn't just another premium product launch—it's the digital...

AI Pricing Future
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Google's new AI Ultra subscription at $250/month signals the end of democratized AI access. Here's how premium AI pricing is creating digital inequality and market stratification that undermines tech's accessibility promises.

5 min read

The $250 Stratification: How Google AI Ultra Reveals the Coming AI Class Divide

Picture of Writing Team Writing Team: May 27, 2025 10:53:20 AM

Google's announcement of AI Ultra at $249.99 per month represents more than just another premium subscription tier—it's the smoking gun that reveals...

AI News Google Subscription models
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Here's a balanced look at the agentic era's potential and pitfalls for marketers and business leaders.

4 min read

The Agentic Era: Parsing Promise from Peril in Google's AI Business Model

Picture of Writing Team Writing Team: May 27, 2025 10:46:02 AM

Google's I/O 2025 presentation painted a compelling picture of the "agentic era"—a future where AI systems don't just respond to queries but...

AI News Agentic AI
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Here's why Gemini season has become a cautionary tale of tech hubris and the slow strangulation of the open web.

4 min read

Google's AI Fever Dream: How Gemini Season Became a Content Apocalypse

Picture of Writing Team Writing Team: May 27, 2025 10:38:24 AM

Sundar Pichai stood at Google I/O 2025 and declared "the season of Gemini begins," making an astrological reference that's more fitting than he...

AI seo Google Gemini
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AI model collapse isn't a distant threat—it's happening now. As models train on their own outputs, the quality death spiral has begun. Here's why the AI gravy train is about to derail.

4 min read

Why AI Model Collapse Signals the End of Our Gold Rush

Picture of Writing Team Writing Team: May 27, 2025 10:24:17 AM

The ancient Greeks gave us the Ouroboros—a snake eating its own tail, symbolizing eternal cycles and, more ominously, self-destruction. In 2025,...

AI Research Data Future
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