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Your AI implementation fails without proper documentation. Learn why brand guidelines, style guides, and audience frameworks are prerequisites for effective custom GPTs.

4 min read

The Collateral Gap: Why Your AI Strategy Fails Before It Starts

Picture of Joy Youell Joy Youell: Oct 24, 2025 2:46:48 PM

I keep having the same conversation with different companies, and it goes something like this:

Commentary AI Training
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Marketing leaders face an impossible choice: invest in upskilling existing teams or hire AI-native talent. Here's why the decision you make now will determine whether your organization survives the next 18 months.

7 min read

Train the Trainer or Fire the Team: The Leadership Dilemma in Marketing's AI Transition

Picture of Joy Youell Joy Youell: Oct 6, 2025 8:00:02 AM

There's a conversation happening in executive offices across the country that nobody wants to have out loud.

Marketing AI Leadership Thought Leadership Career
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Discover cutting-edge AI applications in marketing, from quantum analytics to neural network journey mapping.

3 min read

Beyond the Hype: Advanced Applications of AI

Picture of Writing Team Writing Team: Jan 22, 2025 5:43:09 PM

Let's move past the buzzwords and dive into how artificial intelligence is genuinely revolutionizing sophisticated marketing operations. For seasoned...

Marketing AI Data
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3 min read

Marketing Technology That's All ABout Data

Picture of Writing Team Writing Team: Jan 22, 2025 5:35:36 PM

Let's talk through marketing technology and understand how each piece fits into the puzzle of data-driven marketing success.

Marketing AI Technology
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Master the art of marketing data collection and management. Learn advanced strategies for data quality, privacy, and infrastructure.

3 min read

The Strategic Guide to Collecting and Managing Marketing Data

Picture of Writing Team Writing Team: Jan 22, 2025 5:15:29 PM

Let's talk about collecting and managing data for marketing—and no, this isn't just about gathering numbers. This is about creating a robust,...

AI Data
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Transform your marketing with storytelling magic! Learn how to create characters, craft compelling arcs, and write dialogue that AI can't touch.

3 min read

Storytelling: Your Secret Weapon in the Age of AI

Picture of Writing Team Writing Team: Jan 22, 2025 4:47:43 PM

And then one day...

AI Storytelling
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Sick of sounding like AI? Learn how to develop a killer writing voice that'll make chatbots jealous.

3 min read

Voice and Tone: Where Writers Leave AI in the Dust

Picture of Writing Team Writing Team: Jan 22, 2025 4:38:12 PM

Listen up, word nerds - let's dive into something juicy. We're talking voice and tone, and let me tell you, this is where we separate the real...

Writing AI Copywriting
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Learn how marketers can harness generative AI to boost content volume while ensuring quality control.

3 min read

Maximizing Generative AI in Marketing

Picture of Writing Team Writing Team: Nov 11, 2024 1:30:23 PM

In today’s fast-paced marketing world, generative AI is often seen as a productivity powerhouse, offering the potential to significantly increase the...

Marketing AI Generative AI
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Successfully integrating AI into an organization’s tech stack requires thorough planning....

4 min read

Overcoming the AI Integration Learning Curve

Picture of Writing Team Writing Team: Nov 11, 2024 1:25:26 PM

Integrating artificial intelligence (AI) into an organization’s tech stack requires careful planning, technical understanding, and daily effort to...

AI Technology
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Strategically integrate AI to align with business goals, avoiding distractions and maximizing impact.

2 min read

Strategic Planning for AI Implementation

Picture of Writing Team Writing Team: Nov 11, 2024 1:17:56 PM

As organizations increasingly turn to artificial intelligence (AI) to enhance efficiency, innovation, and competitive advantage, strategic planning...

Marketing AI
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