3 min read
Neurodivergence Writing Team: Nov 5, 2024 2:12:55 PM
Advertising to and about people with autism requires a delicate balance of authenticity, respect, and understanding. The narrative surrounding autism has too often been dominated by stereotypes or oversimplified representations. Today's marketers...
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5 min read
Neurodivergence Writing Team: Nov 4, 2024 7:00:00 AM
As social media becomes a central platform for connection and expression, brands have an opportunity to create inclusive spaces that accommodate the...
5 min read
Neurodivergence Writing Team: Nov 4, 2024 7:00:00 AM
Email marketing is a powerful tool for building customer relationships, but for neurodivergent audiences, standard email strategies may not be the...
4 min read
Neurodivergence Writing Team: Oct 29, 2024 6:56:39 PM
With growing awareness of neurodiversity, brands have an opportunity—and a responsibility—to promote inclusive, respectful representation in media....
5 min read
Neurodivergence Writing Team: Oct 29, 2024 6:44:06 PM
In today’s socially conscious world, many brands recognize the importance of inclusive representation in their messaging and campaigns. However, when...
5 min read
Neurodivergence Writing Team: Oct 28, 2024 8:00:00 AM
For many autistic individuals, special interests—a deep, focused fascination with specific topics—play an important role in their lives. These...
5 min read
Neurodivergence Writing Team: Oct 28, 2024 8:00:00 AM
Product packaging is more than just a protective layer—it’s an essential component of the customer experience. For autistic and sensory-sensitive...
5 min read
Neurodivergence Writing Team: Oct 25, 2024 6:44:50 PM
As awareness and understanding of neurodiversity grow, businesses are rethinking their customer support strategies to better serve neurodivergent...
5 min read
Neurodivergence Writing Team: Oct 25, 2024 6:41:05 PM
Digital accessibility has become a key consideration for brands aiming to reach and engage diverse audiences. For neurodivergent individuals—people...
3 min read
Neurodivergence Writing Team: Oct 21, 2024 9:35:56 PM
Brands must increasingly consider diverse communication preferences to create inclusive and effective strategies. For autistic people, communication...
4 min read
Neurodivergence Writing Team: Oct 21, 2024 9:29:01 PM
Sensory branding has become a powerful tool for creating emotional connections with consumers. By appealing to multiple senses—sight, sound, touch,...
3 min read
Neurodivergence Writing Team: Oct 21, 2024 9:25:10 PM
For autistic individuals, special interests—also known as intense passions or deep focuses on specific topics—are a common and celebrated part of...
4 min read
Writing Team: Oct 21, 2024 9:20:41 PM
In recent years, businesses have begun to embrace neurodiversity—the idea that variations in brain function, including conditions like autism, ADHD,...
6 min read
Neurodivergence Writing Team: Oct 21, 2024 7:45:00 AM
Marketers face a unique challenge when addressing audiences who interpret language literally, a characteristic often associated with autism and other...
4 min read
Neurodivergence Writing Team: Oct 21, 2024 6:30:00 AM
Diversity and inclusion are becoming increasingly recognized as drivers of innovation and success. The marketing industry stands to gain immensely...
4 min read
Neurodivergence Writing Team: Oct 14, 2024 3:56:20 PM
In an era of increasing awareness about neurodiversity, marketers face a complex challenge: how to effectively reach and serve neurodivergent...
3 min read
Neurodivergence Writing Team: Oct 14, 2024 3:46:34 PM
Understanding and effectively communicating with all segments of the population is crucial for marketers. One area that has often been overlooked but...
7 min read
Neurodivergence Writing Team: Sep 18, 2024 1:08:37 PM
Autistic kiddos benefit from a variety of different products. Here's a list of the most common categories with some details on why they're faves with...
3 min read
Neurodivergence Writing Team: Sep 18, 2024 12:58:25 PM
Innovation drives success. Companies are constantly pushing to develop products that meet the diverse needs of consumers. However, a critical...
3 min read
Neurodivergence Writing Team: Sep 18, 2024 12:54:28 PM
As awareness of autism spectrum disorder (ASD) has increased in recent years, so too has the market for products and services aimed at parents of...