4 min read
Marketing to Women's Health Skeptics
There's a growing segment of women who actively distrust women's health marketing. They've watched an industry built on pseudoscience, predatory...
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                4 min read
There's a growing segment of women who actively distrust women's health marketing. They've watched an industry built on pseudoscience, predatory...
                  
                
                4 min read
Women's health companies face a persistent distribution challenge: reaching the women who need their products requires navigating personal topics...
                  
                
                8 min read
Every marketing team knows January drives wellness product sales. What they miss: fertility treatments peak in March and September, postpartum...
                  
                
                9 min read
Your keyword research shows women searching "best menstrual cup brands" at high volumes. Meanwhile, actual voice queries sound like "Alexa, why does...
                  
                
                5 min read
Femtech is one of the fastest-growing sectors in healthcare, yet it's also one of the most underserved in search visibility. The uncomfortable...
                  
                
                5 min read
Women's health marketing traditionally assumes a narrow demographic: cisgender, heterosexual women. This approach excludes significant portions of...
                  
                
                4 min read
Marketing FemTech products means walking a regulatory tightrope. The FDA doesn't care how innovative your period-tracking app is—they care about the...
                  
                
                6 min read
Elena's AI-powered healthcare platform could revolutionize patient care.
                  
                
                6 min read
Sarah's revolutionary menstrual cup design could change women's lives forever.
                  
                
                7 min read
Download any fitness app in January. Track your usage for twelve weeks. Join the 87% of users who abandon their health goals by March.
                  
                
                5 min read
Women's health education represents one of the most impactful applications of webinar marketing, addressing critical knowledge gaps while building...
                  
                
                5 min read
She schedules her mother's cardiology appointment while her teenager texts about needing a ride to practice, and somewhere between managing both...
                  
                
                2 min read
FemTech copywriting walks a tightrope between medical precision and human connection. You're not just selling products—you're discussing periods,...
                  
                
                3 min read
Women's health isn't a single problem requiring a single solution—it's an interconnected web of hormonal, reproductive, mental, and physical health...
                  
                
                4 min read
Medical misinformation spreads faster than accurate health information on YouTube. While wellness influencers promote unproven treatments to...
                  
                
                5 min read
Women's health remains one of the most underserved markets in healthcare, creating significant opportunity for subscription box services that deliver...
                  
                
                4 min read
Pinterest functions as a visual search engine where 85% of users are women actively seeking solutions to health, wellness, and lifestyle challenges....
                  
                
                1 min read
TikTok reaches 92.4% of young women with health content, but strict healthcare policies make direct product promotion nearly impossible. Here's how...
                  
                
                9 min read
Rural America represents 75% of the national landmass and is home to 22.8% of U.S. women aged 18 and older, yet this massive population remains...
                  
                
                6 min read
The period tracking app Flo reached unicorn status in July 2024, but its journey to success wasn't without controversy—the company settled with the...